9.1 Discussion Essay Example | Topics and Well Written Essays - 250 words

9.1 Discussion - Essay Example She had invested also in the stock market, promoted herself immensely as a video game programmer and settled down as a lobbyist for her own corporation. While undertaking all these pursuits, Bear rubbed shoulders with materialism. However, it is apparent that eventually, Bear develops misgivings towards the prospects of materialism fulfilling her. Instead, she begins to dabble with the idea of being a high school math teacher. Satisfaction comes from the pursuit and actualization of true purpose in life. Normally, childhood and teenage encounters fuse with an individual’s personality, and thereby helping determine an individual’s true purpose in life. For instance, forces of acculturation and socialization towards societal values are strongest during childhood and adolescence (Mawere, 275). It is not fortuitous that Bear recalls the prospects of being a high school math teacher near where she was raised. Since values transmitted by humans through acculturation and socialization are deeply inculcated into a person’s psychosocial system, it becomes impossible for an individual to walk out on his true purpose in life and remain happy or fulfilled. Thus, absence of happiness or a sense of fulfillment serves as an indicator to incorrect alignment, as far as the pursuit of true purpose goes. Not even the greatest extent of success outside an individual’s true purpose can make up for an individual’s true

Inclusion Policy Essay Example | Topics and Well Written Essays - 1250 words

Inclusion Policy - Essay Example The vision of the policy I to ensure that all the children and young people have a sense of being part of the local community they belong to. It also aims at having all the children educated and can easily access education within their local community unless otherwise. With a target of children ranging form 0-19 (25) years, the participation of their parent and children are crucial in achieving successful implementation of the policy ( Halvorsen & Neary ,2001) .The absence of an inclusion policy may deprive some students of there rights to fully benefit from the education system due to a number of factors (Hampshire County Council 2009). There are children who are disadvantaged in various capacities, have physical disability, encounter learning difficulties and require special attention to achieve their full potential in education and life. The inclusion policy lays a big role in ensuring that the problems faced by this group of children are adequately addresses. Inclusive education, according to its most basic definition, means that students with disabilities are supported in chronologically age-appropriate general education classes in their home schools and receive the specialized instructions delineated by their individualized education programs (IEP's) within the context of the core curriculum and general class activities ( Halvorsen & Neary,2001). According to the policy teachers and parents should be in a position to identify such children and plan for individualized education program that addresses the needs of the child. The purpose of having inclusive education policies is to ensure that the needs of all children are included in the curriculums guiding education. Inclusion policies came to be as a result of inequalities in education sector. These inequalities were in form of gender, racial and disability. For example some white dominated schools did not allow admission of children from minority groups such as the blacks, and if such children were admit ted their life at school would be made unbearable preventing them from achieving their full potential in education. More over, physically or emotionally disabled children were not provided with the adequate attention they required from them to catch up with other children in the class leaving them to lag behind and perform poorly in class (Woodward, 2000). There were great disparities in enrollment, retention and performances between the genders. The reason for the disparity was that during enrollment the most parents did not see the reason for educating the girl child. In addition the girl child was discouraged form undertaking science related subjects and the boys were equally discouraged from taking art based subjects leading to an in imbalance between the girls and boys in the specific subject areas .On the other hand most children with disabilities were being discriminated and they had no right to education like any other child. Inclusion policies were made so that all children would get a chance to access education despite their race, gender or disability (Fazal & Lingard, 2010). Critique of the inclusion policy The policy does not clearly mention the efforts to be taken by Walsall Primary school to cater for children who are discriminated upon because of their disability, gender and racial orientations. The policy talks about an environment where children are valued, respected and their confidence built from a strong partnership with their parents (Woodward, 2000) . Even though this policy sounds good, there is a notable gap in terms of provisions for

Acco330 Cost management accounting Case Study Example | Topics and Well Written Essays - 1250 words

Acco330 Cost management accounting - Case Study Example The company has grown a lot during the past couple of decades despite changes in the industry which contracted the size of the industry from 350 to 42 furniture producers in the Ontario region. The firm had been operating smoothly for many years, but as it grew the company learned the importance of accounting work. Prior to 1997 the company had only utilized a bookkeeper who did not create budgets of other financial reports. In that year the company had major setback due a diminish profitability. This paper provides various business analyses in order to determine the root of the problem and find a solution to the problems at PFC. One of the major strengths of the company is the quality of its products. The management team of the company has formed a corporate culture in which the employees are committed to producing top quality merchandise. Strength of the company is the simplicity of its operation. The company only produces two types of products. This allows the firm to keep its cost down, lower its inventory, standardize production, and achieve economies of scale. A glaring weakness at PFC has been the lack of accounting work prior to 1997. The company also experience in 1997 other problems such as higher wages costs and a change in supplier which lowered the quality of its raw materials. The profitability of the company decrease significantly and the company was not able to properly manage its yearly budget due to the lack of experience of experience dealing with formal business reports. The firm should have updated the progress of its budget on monthly or quarterly basis in order to make the necessary adjustment to meet its financial goals. The company has a tremendous reputation in its domestic marketplace. The firm could increase its product offering to increase its sales. Another opportunity for the company is to export its products to the

Sensory Perception Essay Example | Topics and Well Written Essays - 750 words

Sensory Perception - Essay Example With regards to my grandfather’s farm, I had only recently traveled back to this place within the past few months. As a child I had spent many a happy summer as well as interspersed individual weekends playing around the familiar sights that the farm had to offer. As such, the setting itself was one which provided me with a great many happy memories that were, and continue to be, seared on my memory. When I recently viewed the farm again, a virtual flood of memories came back to me. Many of these memories seemed as if they were happening at the exact moment or merely a few minutes prior to me seeing the old sights again. It was as if I was transported, via the sense of sight, to a different dimension in which time and the long absence from the farm that had intervened, meant little if anything as it all seemed so close and personal rather than removed and distant. The familiarity and the positive connotations of the sights doubtless had a lot to do with such an interpretation. Similarly, my old neighborhood has had a similar visual perceptional effect on me. Due to the different perspective that I had when I was younger, the sights themselves seemed as something a bit foreign. Everything was much smaller than it had been; some things seemed unnaturally out of place or entirely different. In this way, the sense of sight and my perception thereof were seemingly arguing with the memories that I had etched into my mind. This disjuncture between memory and reality was a unique aspect of my visual memory that I had never before experienced and was a unique and different feeling. Finally, with respect to my primary school and the effects that visual perception have had on me once I have been back to visit such a place, the perception of sight was one in this case that sought to bring forward a host of other emotional feelings and worries that were unique to that particular time of my life. For instance, as I walked the halls, I no longer felt the sense of insec urity or judgment that I had so strongly felt before. While my eyes acquainted themselves with the classrooms with the loved and hated teachers I had had, the level to which sight was providing an entirely alternate reality to me was something unique that I cannot quite describe yet I know precisely how it felt to experience. Each of these experiences has helped to inform the author with regards to the various memories, feelings, and emotions that exist within the context of the sights that have herein been represented. Due to the fact that each of the five senses is directly linked to strong memories within the brain, the exemplification of but a simple sight, sound, smell, or touch is enough to bring back a flood of memories to the individual within the given experience. As has been detailed, the thought process that takes place a a result of this perception is not one that is always voluntary; rather, something as simple as seeing an object or a group of objects that have long si nce been absent from the life of the viewer can begin something akin to a mental chain reaction that culminates in distinctive memory patterns and understandings of what things may have changed in life since the last time that such an object or group of objects was objectively

Proposed Market Entry Strategy Essay Example for Free

Proposed Market Entry Strategy Essay 1. Executive Summary The use of air conditioning is widespread since it does not only provide appropriate room temperature for electrical equipments that make internet and telecommunication works but also provide comfortable atmosphere for cooling rooms in a houses, trade centers, office buildings and many others. The situation reveals that air conditioning equipments have vital roles in society. However, the use of air conditioning devices is associated with high costs since they consume large power of electrical current. Under such circumstances, the development of efficient cooling and purifying devices become the next stage in the air cooling and purifying development. One of air purifying and cooling products available in the market is EnerVent ®, which developed by Northridge Enterprise. The company understands that to win customers’ hearts, there are four key features that EnerVent ® should possess; they are true Fresh air delivery, low costs and low heating air conditioning in compact design, high quality of air purifiers that are not merely circulating the same air in a room, and capability to eliminate harmful gases, mold, and germs. Concerning the issue, this paper has elaborated several issues concerning the market entry strategy for EnerVent ® including target markets, market potential, competitive market analysis, marketing objectives, marketing mix strategy (product, place, promotion, and place) 2. Introduction 2.1. Development of Air Conditioning and Purifying Products Nowadays, the discussion over the benefits of the sophisticated information technology including computers and telecommunications on business and communication is an endless topic in seminars or exhibitions. However, in order to work properly, such equipments need low-temperature in order to prevent overheating so that the use of high-power air conditioning is vast in the equipment rooms. In addition to the use of air conditioning devices for cooling rooms, they also provide comfortable atmosphere for cooling rooms in a houses, trade centers, office buildings and many others. The situation reveals that air conditioning equipments have vital roles in society. This makes sense since the use of air conditioning is widespread and easily found in almost every place that provide comfortable atmosphere. According to ARI CoolNet, air conditioning has several functional benefits as following: ï‚ § Providing personal comfort ï‚ § Improving productivity in the workplace where it relates to the comfortable place the air conditioning provides ï‚ § Increasing good medical and health services ï‚ § Helping vendors to preserve fresh and frozen foods like seafood, frozen potatoes, sausage an many others ï‚ § Protecting electrical equipment from excessive heating Since the use of air conditioning, previously called as manufactured air, is vital in day-to-day activities, it becomes a significant invention in human history. However, recent air conditioning or ventilation products do not end in the development of fancy casing or cooler temperature but also in several values added features. For example, the invention of Plasma cluster technology, which is capable of killing 99-percent bacterium and viruses including Aviation flue viruses, becomes the Sharps’ competitive advantage that generate revenue for the Japanese company’s air conditioning and cooling products including refrigerators, chillers, air conditioner, air purifiers, to name a few. However, the use of air conditioning products is associated with high costs since they consume large power of electrical current. Under such circumstances, the development of efficient cooling and purifying devices become the next stage in the air cooling and purifying development. 2.2. EnerVent ® Products EnerVent ® is manufactured to fulfill the need for efficient ventilation system that has several features including compact design (small) and lightweight compared to existing whole house and individual room air conditioning system. The EnerVent ® has favorable tagline that clearly target particular customers as following: There is nothing like fresh air from open windows on a Spring day. Yet high heating and air conditioning costs keep homes sealed tight to save money. Harmful odors, gases, mold, and germs stay in. Even quality air purifiers can only clean and circulate the same air. The EnerVent ® system offers the best of both worlds, bringing in and circulating out up to 12 true air exchanges daily without a significant energy penalty† The EnerVent ® jargon suggests that there are four features that the company concerns when developing EnerVent ®; they are Fresh air delivery, low costs and low heating air conditioning in compact design, high quality of air purifiers that are not merely circulating the same air in a room, and capability to eliminate harmful gases, mold, and germs. Concerning the size, Figure 1 shows example of several air conditioning designs that appear to be ‘usual’, large, and ‘compact’ design. (a) GMG (b) Delonghi Figure 1 Several Design of Existing Air Conditioning System Source: OK CHINA INDUSTRIAL LTD, 2007 In addition to size, competition in air conditioning system evolves into the provision of fresh air that circulate the true fresh air from the outside instead circulating the same air. This feature is significantly important since people have great concerns over the raising pollution because of industrial plants discard smoke, the forest fire, bad air-refreshing systems in a house, etc. Generally, air pollution in the U.S., to be precise, and other industrial countries is because acid rain in both the U.S. and Canada in which the US becomes a country that emits a large amount of carbon dioxide as the result of fossil fuels burning; limited resources of natural fresh water, water pollution due to pesticides and fertilizers (â€Å"Air pollution from other countries drifts into USA†, 2005). Concerning the capability of eliminating odor, EnerVent ® also present attractive features since the product is capable of eliminating harmful odors, gases, mold, and germs. In the market, this feature is best represented by Sharp’s Plasma cluster product as shown in the Figure 2. (a) Sharp FU40SEK (b) Sharp FU-S40TA Figure 2 Sharp Air Purifier with Plasma cluster technology Source: Callde, 2007; Pantipmarket, 2007 3. Target Markets Since EnerVent ® has particular characteristics that present the â€Å"true† fresh air to either â€Å"whole houses† and â€Å"individual room†, therefore, the target market for EnerVent ® is as following: ï‚ § Brand of Products : True fresh air like one from open windows on a Spring day Eliminate harmful odors, gases, mold, and germs stay in Low energy consumption ï‚ § Customers’ Preferences : People who concern about the need for fresh air in a room that has capability to eliminate harmful materials at low operation costs ï‚ § Ages : above 25 (this is the age where people use their rational reasons when buying a product). This is important since home electronic industry are fulfilled with advertising that trick customers ï‚ § Income Levels : above $2,500 per month (considering that the price of air Purifying is above $100, see Figure 3) Figure 3 Air Purifier Source: Bizrate, 2007 4. Market Potential and Sales Forecast The market potential for air purifiers from EnerVent ® is people who concerns about the People who concern about the need for fresh air in a room that has capability to eliminate harmful materials at low operation costs. The description suggests that EnerVent ® target both high-end customers since they are more concern about complete features regardless the price and low-end customers since they concern about low-operational costs despite high ownership costs. For high end customers, they realize that air pollution is more influencing the children than adult. All of U.S. researchers open their study about finding the polluted air impact at the children. It is believed that air pollution make the children lung become smaller. This evidence assures that air pollution own the chronic impact. In addition, this impact will be permanent at all of the children until they become adult (â€Å"Air Pollution Might Affect Lung Development in Children, Study Finds†, 2004). Bad air quality give the negative impact to the environmental quality and the financial loss because of the air pollution is not small. Because financially, air pollution will improve the cost, which must be become the responsibility of society. It can be in the form of medical expense for pain suffered, decreasing of the work productivity as an effect of air pollution, and decreasing of the prosperity life. Due to the fact that air pollution may provide unfavorable condition for an entire family; therefore, Northridge Enterprise has wide market potential to sell EnerVent ®, the true air purifier. To be specific the market potential for EnerVent ® is as following: 4.1. Middle and High Class market, Offices and Buildings There are many considerations in the minds of consumers when they are buying air conditioning product. In most parts of the world, air conditioning is the consumption of middle and high-class families, buildings and offices. For these people, cost is not the prime factor of consideration. It is quality that concerns them the most. In the light of this consideration, the Enervent will only gain small portion of the market in this segment because there are many air conditioning products which have better features and higher capacity to regulate air in larger offices. The Enervent on the other hand, can only regulate air in a limited space because it does not have the capability of producing cool air as a regular air conditioning machine. There are however, mid and high class households and small offices that prefer to use air purifier because they like the natural atmosphere of their houses and offices. These are generally smaller establishments or places which have plenty, but small to medium-sized rooms. This represents an opportunity for Enervent to enter the medium and high class households, buildings and offices. The opportunity however, is very small compare to the entire market of air conditioning equipment in the medium and high class market. 4.2. Medium and Lower Income Families Air conditioning needs are not the sole demands of medium and high-class establishments. In the modern realm where people’s desire for quality has been considerably enhanced, the need for air conditioning spreads to the low income families and offices. This represents a better opportunity for Enervent to gain larger portion of the market. This is true because for low income families and low-budget offices, the cost of having a full fledged air conditioning system can be quite overwhelming. In previous times, they generally switch to air purifier products because they are cheaper and do not consume too much electricity. However, the presence of the Enervent creates new and better alternative. These people could gain better quality than average air purifiers and pay cheaper costs than the average air conditioner products (Ward, 2007). 4.3. The market for Air Regulator Machines The rapid development of economy in various regions of the world generated massive demands for air conditioning products. In some markets, the air conditioning products are displaying a rapid increase, like the Indian market and Saudi Arabian. They are potential markets because of their geographic conditions and their economic development. On the other hand, there are also markets that displayed declining tendencies in the air conditioning market development because of the over-crowded markets, like China. In Europe, United States and most of the Asian countries displayed stable or otherwise mild development in the air conditioning market (Wind of Change, 2006). The product is, on the other hand, a revolutionary product filling a niche between the high cost air conditioning equipment and the simple air purifier machine. In a sense it has similar but different markets than those of the air conditioner products. Because of the revolutionary nature of the industry, and the contributions from low income, middle and high class markets elaborated above, I believe that the product will take over approximately 5-10% of the air conditioning market in the end of the first year. Furthermore, being the sole producer of Enervent, then the sales number of the company will be similar to that percentage. For instance, if the US air conditioning market is worth US$ 1 billion annually, then Enervent will generate a sales number of US$ 50-100 million. 5. Competitive Market Analysis The air conditioning industry is a global industry. Most of the modern countries plus several of the developing countries witnessed rapid growth of their air national air conditioning industry. In Saudi Arabia for example, demands for air conditioners is the highest in the world. Analysts have stated that the Saudi Arabian market has become a unique investment opportunities for foreign investors. Although not exactly alike, similar rate of growth can be witnessed in India and other developing countries (Saudi Aircon, 2007). Despite the rapid growth of the industry, Enervent cannot expect to gain the full benefit of the market development. The direct competitor of Enervent is air conditioning itself. Despite their significantly higher prices, they have larger capacity of regulating temperature and the condition of large rooms. Modern air conditioning is also equipped with various features that do not exist in Enervent, like self cleaning device, etc. Furthermore, air conditioning has a better and more widespread reputation that Enervent, which is a new and unpopular product. The competitive advantages of Enervent against the direct competitor are price and efficiency. The product is considerably cheaper, lighter and more far more electricity efficient than the average air conditioning machine. Indirect competitor of Enervent is the cheaper and simpler air purifier. The low cost and electricity efficient device is also quite popular as alternative of air conditioners. They generate significantly less cost than the average air conditioner, but cannot act as a temperature regulator. Many considered that the air purifier and the air conditioner market is not the same. Nevertheless, they are the same. Air purifier is an indirect competitor of both the air conditioner market and Enervent. Enervent has the advantage of temperature control with similarly low cost and efficient electricity compare to the air purifier. In addition to the analysis above, there are also other factors in the air conditioner industry that generates opportunities for Enervent to grow, they are: †¢ The emerging new styles of offices In the modern world, people are not satisfied having the same offices as other companies. In order to facilitate such a need for creative office design. The trend toward more stylish offices generates more complicated buildings with less ventilation. Pursuing efficiency, more employees are stationed in smaller rooms. These conditions generated the need for larger capacities of air conditioning. This is logical because managers have realized that poor air quality in the workplace could result in lack of productivity and worse, sickness (Cunningham, 1986). The necessity for more air conditioning system generates more demands of air conditioning machines. However, because companies are constantly searching for ways to enhance efficiency, their attention turn toward products which can deliver similar performance in air conditioning with less prices and more electricity efficient performance. This leads to opportunities for the newly designed Enervent, an air conditioning machine which are significantly cheaper and much more electricity efficient (Piercy, 1982). †¢ New Competitors The highly competitive environment is created by various factors. For one, the amount of players within the industry also plays a great role in shaping the competitive atmosphere. In the air conditioning market, Far Eastern manufacturers have improved their manufacturing capabilities by cooperating with Japanese producers. The new entrants are expected to influence the European market aggressively by means of targeting an established distributor. These new entrants have significantly lower price structures, thus allowing them to deliver cheaper prices to consumers. This leads to harder and more competitive atmosphere in the industry of both air conditioning machines and air purifier machines. In a sense, this also influences Enerven as an alternative between the two products. 6. Marketing Objectives The hardest mission of a marketer in getting the product accepted and recognized within the local environment. The Enervent is a new product with revolutionary technology. Its first year in the market should be the year of promotion and market penetration. Therefore the marketing objectives should be: †¢ Establish presence in local environment There are various factors that could influence how a product will result revenues and profits within its market. Each local environment has different preferences of how products should be. It is important for Enervent to win the hearts of local society by collaborating with local culture and traditions. The failure to achieve that will create poor and undeveloped sales performance. Thus, one of the most important and early marketing objective should be how to generate connection with local markets (Korey, 1986). †¢ Discover new channel of distributions and marketing In the first year of marketing, new products should be brought throughout the markets using various channels and means of transportations. Getting to know the local infrastructure and how will it affect the business is very much important. Thus, discovering new channel of promotion and distribution is also an important objective (Koney, 1986) †¢ Create a distinction Establishing presence and discovering new channels are usually not enough to get the product running and generate revenues and profits. The product needs features or appearance that will differentiate it from other products. This activity is called brand designing (Keegan, 1989). 7. Marketing Mix In the following chapter I will use existing information to make an assessment of how Enervent should be sold. This assessment is important because it determines the shape of the business offering toward consumers. Re-designing the business offerings has been the core purpose of performing a marketing mix analysis. In terms of Enervent, the following is suggested: 7.1. Product Positioning Strategy Enervent should be well promoted to reflect capabilities of the new and revolutionary product. As implied in previous chapters, the product should be advertised as a brilliant alternative to air conditioning and air purifier. It is the combination of both worlds which brings the best of them. The product can also be advertised as the new revolution in air conditioning. The advertising campaign would have to generate the image that Enervent is the next generation of low cost, low energy air conditioning (Keegan, 1989). As mentioned in previous chapter, the product has different opportunities in different segments of the market. Therefore, there is a need to perform different emphasize on different segments of the market. In the medium to high-class households, buildings and offices, the company should focus on promoting the product as a smart replacement of the average air conditioning system because of its air temperature management capabilities and its low cost and energy efficient nature. This would attract those customers which prefer to maintain the naturality of their environments as mentioned before. On the other hand, in the low-income households and offices, the product should be promoted as the new generation of air conditioning. The product should be promoted as the new and brilliant evolution toward environmental friendliness and quality preservation. Because the company is forecasted to generate more sales in this segment, this characteristic of product positioning (as a revolutionary new generation of air conditioning) should be the main scenario of marketing. Other processes within the product positioning activities which require attention includes: paying attention to manufacturing specifications, labeling and packaging to represent the target market we are aiming and the position of our product. The product must also be tested first before it enters the market. Analysts also suggested that the product should be matched with its surrounding environment, whether in times of sale or distribution. For instance, products that travel through the road should contain different specifications and equipments to products that travel through air (Keegan, 1989). 7.2. Pricing Strategy In marketing mix, price is considered as one of the factor that contributes to the total value of product offering. Despite the high quality of the product, if the pricing strategy does no reflect value (which means the value gained from the purchase is greater than the value of money sacrificed for the purchase), then customers would not be appealed to the product. Price has been the most important consideration in buying air conditioner machines for years. Because of the highly advanced technology and the power needed to perform the task of regulating air throughout the surrounding environment, the average air conditioners cost quite a fortune. In terms of Enervent, I propose a new set of pricing considerations which emphasis on acknowledgement of the segments in which the product will be marketed. In other words, the pricing strategy should reflect discounts, bonuses, price competitiveness, etc. Nevertheless, managers cannot ignore the importance of having a valuable product. The psycography of customers sometimes generates new understanding over the behavior of consumers. For one, consumer often mistaken quality with price. Often we find that if we charge higher, people would buy the product more. Managers in charge of the pricing strategy must have considerable sensitiveness toward the behavior of his/her customers. 7.3. Distribution strategy Distribution is also a factor in marketing and selling products. Companies must have provided their officers with sufficient funding in order to prevent lack of funding in the delivery process. Often, the assignment on distribution is in line with order processing stages. In a sense, distribution is an inseparable part of order processing and the process is not over until the products are delivered successfully to customers. In terms of exporting the Enervent, managers of the distribution process should prepare all the necessary export preparation and documentation. Often shipments failed because of the lack of diligence in preparing the required documentation (Basche, 1971). Distribution management includes managing the cost of distribution. In we are to export Enervent as a part of our central operations, than it is important for us to assign the distribution cost to the recipient instead of to our own cost structure. Forwarding freight is crucial in distribution management. Managers of distribution process must also pay attention to other supporting issues like insurance and arbitration. The lack consideration of these small factors could generate problems in later days. In distributing the Enervent, we must also consider the fact that inventory support is crucial for distribution process. Inventory management and warehousing strategies must be accounted to the nature of the product to prevent losses or diminished product quality. 7.4. Promotional activities In terms of advertising and promotion, we have discussed the need to represent Enervent in different ways for different market segments. On the other hand, if reality forces us to choose, we must choose to represent the largest demands on the market. In the Enevernet case, this means promoting the product as the new generation of air conditioning. Promotions can be performed through ‘indirect forms’, like literature, direct mail, etc. There are also a more direct form of promotion which includes exhibitions and trade shows. Often, the presence of a good sales force is also influential to promotional activities. In marketing Enervent, managerial abilities to motivate sales forces are important to promotional activities. This is important considering the product is new in the market. Another way of motivating the promotional activities is by using agents. External agents who receive commissions are generally more motivated to do their job because of the compensation strategy. Reference †Air Pollution Might Affect Lung Development in Children, Study Finds.† 2004. Retrieved May 9, 2007 from http://www.californiahealthline.org/index.cfm?Action=dspItemitemID=105505 ARI CoolNet. â€Å"Air Conditioning: Improving the Way We Live.† Retrieved May 9, 2007 from http://www.ari.org/consumer/history/history-ac.html Basche, J.R. Jr. Export Marketing Services and Costs. 1971. New York: The Conference Board, p4. Cunningham, M.T. Strategies for International Industrial Marketing. 1986. In D.W. Turnbull and J.P. Valla (eds.) Croom Helm p 9. Delonghi.  « Delonghi Portable Air Conditioners Delonghi Portable Air Conditioning.  » 2007. Retrieved May 7, from http://www.delonghi-portable-air-conditioners.co.uk/images/3176.jpg Korey, G. Multilateral Perspectives in International Marketing Dynamics. 1986. European Journal of Marketing, Vol. 20, No. 7, pp 34-42 Keegan, W.J. Global Marketing Management. 1989. Prentice Hall International Editions. OK CHINA INDUSTRIAL LTD. â€Å"Wholesale Air conditioner.† 2007. Retrieved May 7, 2007 from http://www.sz-wholesale.com/shenzhen_China_products/Air-conditioner_1.htm Piercy, N. Company Internationalisation: Active and Reactive Exporting. 1982. European Journal of Marketing, Vol. 15, No. 3, pp 26-40. Saudi Aircon 2007. 2007. Riyadh Exhibitions. Retrieved May 9, 2007 from http://www.recexpo.com/recweb/show_overview.asp?id=79 â€Å"US Market for Air Conditioning.† Worldwide Market Intelligence. Retrieved May 9, 2007 from www.bsria.co.uk/documents/pdf/misc/17200 leaflet.pdf Ward, Susan. â€Å"How to Find and Master a Niche Market.† 2007. Retrieved May 9, 2007 from http://marketing.about.com/od/careersinmarketing/l/aa060303a.htm â€Å"Wind of change in air-conditioning market.† 2006. China Economic Net. Retrieved May 9, 2007 from http://www.chinadaily.com.cn/english/doc/2005-04/27/content_437865.htm

Applied Skill for Human Services Essay Example for Free

Applied Skill for Human Services Essay The field of Human Services is broadly defined, uniquely approaching the objective of meeting human needs through an interdisciplinary knowledge base, focusing on prevention as well as remediation of problems, and maintaining a commitment to improving the overall quality of life of service populations. The Human Services profession is one which promotes improved service delivery systems by addressing not only the quality of direct services, but also by seeking to improve accessibility, accountability, and coordination among professionals and agencies in service delivery. (http://www.nationalhumanservices.org/what-is-human-services). Human services professional is a generic term for people who hold professional and paraprofessional jobs in such diverse settings as group homes and halfway houses; correctional, intellectual disability, and community mental health centers; family, child, and youth service agencies, and programs concerned with alcoholism, drug abuse, family violence, and aging. Depending on the employment setting and the kinds of clients served there, job titles and duties vary a great deal. The primary purpose of the human services professional is to assist individual and communities to function as effectively as possible in the major domains of living. A strong desire to help others is an important consideration for a job as a human services worker. Individuals who show patience, understanding, and caring in their dealings with others are highly valued by employers. Other important personal traits include communication skills, a strong sense of responsibility, and the ability to manage time effectively. (http://www.nationalhumanservices.org/what-is-human-services). When you think about it we all are in the human service field in some way or another, helping someone across the street, picking up something someone dropped for them, helping for the holidays, these are all ways of helping your fellow man/woman. The bigger difference is the profession of human service goes further to do this every day not just on a random whim. When it comes to helping a family on the brink of splitting up because abuse, violence, or  any other unthinkable act against a child will you help or just turn a cold shoulder, a human service worker has made a choice to put themselves as an advocate for the child/family to intervene and provide a safe haven or way out and away from the problem. When looking at Todd and Reggie, they really are going through a lot separately let alone together as a couple. You know off the bat that this will not be a quick couple of sessions and call it a day, these guys have a lot of things going on from death to substance abuse to being homosexual, which has been not as taboo as it has been in the past few years. The need separate counseling to air out their own personal issues then once that has been dealt with then try tackling couples therapy. Categories give order to life, and every day, we group other people into categories based on social and other characteristics. This is the foundation of stereotypes, prejudice and, ultimately, discrimination. A stereotype is an exaggerated belief, image or distorted truth about a person or group — a generalization that allows for little or no individual differences or social variation. Stereotypes are based on images in mass media, or reputations passed on by parents, peers and other members of society. Stereotypes can be positive or negative. A prejudice is an opinion, prejudgment or attitude about a group or its individual members. A prejudice can be positive, but in our usage refers to a negative attitude. Many of the prejudices and discrimination are passed down to the other generations. When the media and parents perpetuate degrading stereotypes and images about certain groups of people tend to discriminate others who belong to such groups. People with authoritarian personalities tend to prejudice as well since their thinking has its base on unconscious fears. Ethnocentrism makes people to evaluate other peoples culture based on their own and they are usually suspicious of outsiders. Group closure which involves keeping clear boundaries between groups with different characteristics could be another cause. The conflict theory suggests that the people who belong to the majority, the high social class and the privileged groups try very hard to hold on such positions. Any kind of competition especially from the minority can bring violence and conflict between them. In America, for example, black patients may go to a white counselor with negative expectations and biases. A recommendation to them would be to seek grief, alcohol, and substance abuse counseling aside from what they are getting. There may also be other programs Reggie could  look into for employment help as he is not really finding anything with the STARS program. It seems as if Reggie and Todd may need time apart before they can become a couple, They really need to sit down and be honest with each other and see if this really going anywhere or are they just hanging on in hopes something changes for the better. Resources http://www.nationalhumanservices.org/what-is-human-services http://www.psychologytoday.com/articles/199805/where-bias-begins-the-truth-about-stereotypes

Elderly Sexual Activity And Health Health And Social Care Essay

Elderly Sexual Activity And Health Health And Social Care Essay As Lindau et al. (2003) point out, sexuality involves the forming of a partnership and pertains to the behaviors, attitudes, function and activity of sexually active individuals. Sexual activity has been associated with health (Addis, Van Den Eeden and Wassel-Fyr, 2006; Laumann, Nicolosi and Glasser, 2005), and ailment and disease might significantly impair sexual health (Schover, 2000). Elderly people are recipients of a wide array of devices and medications which aim at treating problems of a sexual nature. While the demand for services and medication pertaining to sexual health is increasing, nevertheless not much is known about the sexual behavior of adults over 65 years of age. In the developed countries, the chronological age of 65 years old is largely accepted as a cut-off point for classification of a person as older or elderly. While common definitions of the third age such as this are indeed practically utilized, there exists no general consensus as to the point in time when one actually becomes old. Usually, the time in life when one becomes eligible for a pension is adopted as indicative of old age. The United Nations do not use a standardized criterion, but nevertheless agrees to 60+ years as referring to the elderly (WHO, 2010). A definition of ageing is provided by Gorman (2000): ageing is a highly predetermined biological process which eludes human control. At the same time, ageing is defined in a constructivist world, where different societies assign different meanings to old age. Chronological age is seen as most important in developed countries. The age between 60 and 65 is taken to signify the onset of old age. By contrast, in many developing countries, age by years bears little relationship to the definition of old age. In such countries, the meaning of old age may depend instead on the roles that are been assigned to older people, or even on the loss of previously-held roles, which may come as a result of natural physical decline. In sum, while the developed world defines old age in a manner highly chronological, the same is often not true for developing countries, where people start to be perceived as elderly when their active role involvement is no longer possible (Gorman, 2000). According to a definition by the World Health Organization (2001), sexuality is a natural part of human development through every phase of life and includes physical, psychological, and social components (p. 13). Another definition of sexuality provided by Rheaume and Mitty (2008) states that sexuality is a core dimension of life that incorporates notions, beliefs, facts, fantasies, rituals, attitudes, values, and rights with regard to gender identity and role, sexual acts and orientation, and aspects of pleasure, intimacy, and reproduction and involves biological, psychological, social, economic, religious, spiritual and cultural components (p. 342). Health is defined as a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity (WHO, 2001, p. 8). In turn, sexual health implies a positive approach to human sexuality and is therefore an essential component of reproductive health. It includes the integration of somatic, emotional, intellectual, and social aspects of an individual in ways which positively enrich and enhance personality, communication, love and human relationships (p. 13). Sexual health, not unlike physical health, is viewed as a state of well-being where there is an expectation of pleasurable experiences without the intrusion of negative feelings such as shame, fear, pressure or violence. In keeping with this definition, Calamidas (1997) suggests that home or assisted-living nurses can play a crucial role in the quality of elderly peoples life through helping them attain and preserve a positive outlook toward the expression of their individual sexuality. Historically, a large proportion of todays elderly people grew up and lived during a time when social norms were both conservative and gender-biased. Broadly speaking, sexual intercourse was considered as a pleasurable experience primarily for the men while women were thereby expected to sexually satisfy their husbands and to make babies (Hajjar and Kamel, 2003). People that today are over 70 years old may have actually missed the sexual revolution of the 1960s in the context and social conditions under which it took place, since they were already married and engrossed in their work and family life. This interesting analysis by Hajjar and Kamel (2003) proceeds to argue that the challenges to intimacy and sexuality faced by that age group may be partly due to the adoption of a rather conservative set of values and beliefs about sexuality, a limited availability and access to knowledge on sexuality, and a lack of feeling comfortable with their sexuality. Rheaume and Mitty (2008) suggest that nowadays the traditional stereotypes regarding ageing, intimacy and sexuality are being reexamined; that is, the point of view is promoted that a desire for intimacy and for sexual contact does not have to cease at any point during the lifetime. Knowledge on the sexual activity of the elderly people however is far from complete, especially within a cross-cultural context as well as with reference to educational and financial status. In this light, the generalizability of research findings in this area is rather hindered. Oftentimes, this means that health professionals may be left somewhat in the dark concerning the wants and needs of older adults as to their sexuality (Rheaume and Mitty, 2008, p. 342). Sexuality of the Elderly The National Social Life, Health and Aging Project (NSHAP) has taken up the task of gathering data on the sexual activity, behaviors and problems of elderly people (Lindau et al., 2007). The findings of the national American sample of NSHAP show that while sexual activity tends to decrease with age, most older adults continue to enjoy intimate marital or other relationships, as well as consider their sexuality an important aspect of life. The majority of individuals aged 57 to 85 years old, and approximately one in three of individuals aged between 75 85 years old were active sexually. Even in their 80s or 90s, the elderly may practice sex and/or masturbation (Lindau et al., 2007). There is evidence to suggest that some men and women retain their sexual desire and partnership during the whole of their life (Addis et al., 2006; AARP, 1999; Nicolosi, Laumann and Glasser, 2004; Bacon et al., 2003). Some of these studies however have relied on relatively small sample sizes, and have utilized non-random sampling methods. Taking into consideration the above criticisms, Lindau et al.s (2007) study examined the occurrence of sexual activity in sexually active participants and did not find significantly decrease with old age. At the same time, the levels of reported sexual activity in respondents between 60 and 74 years old were comparable to the levels reported by adults from 18 to 59 years old, in a wide US survey (Laumann et al., 1994). Adults aged 65 years and over can retain an active and satisfying sexual life throughout their years (WHO, 2002). Frequent sexual activity is commonly reported after middle age (Janus and Janus, 2003). In the survey of the American Association of Retired Persons (AARP, 1999) including 1384 elderly individuals, although sexual activity was reported as being pleasurable, no overarching agreement was reached as to the importance of sex toward maintaining a good relationship. The research by AARP (1999) also found that old adults who have partners tend to feel that a fulfilling sexual relationship is important, as opposed to old adults with no partners. Men older than 75 were more likely to have a spouse or partner and appeared to hold more favorable attitudes or more interest towards sex than did women of the same age. Men, whether they had a partner or not, reported a higher frequency of thoughts, feelings and fantasies related to sex than generally did women. Steinke et al.s (2008) research with healthy elderly people reported that the lesser health restrictions of the elderly helped them to retain their sexual activity throughout the course of their lives. Women in their third age usually demonstrate a larger diminution of sexual activity with time than do same-aged men (Lindau et al., 2007). According to the results of a multinational survey of persons 40 to 80 years of age (Laumann, Paik and Glasser, 2006), women tend to think of sex as a less important facet of life than do men, and they also tend to report more absence of pleasure from it. The determination of the dynamics that are involved in sexual satisfaction are of particular importance here (Carpenter, Nathanson and Kim, 2009). Henderson-King and Veroff (1994) and Sprecher (2002) have found that sexual satisfaction enhances the individuals well-being, while it promotes the stability of a marriage and of other personal relationships. A better knowledge of the factors that promote and lessen sexual satisfaction may help in the development of better-suited clinical and policy interventions against sexual problems (Bancroft, 2002). As populations age, a sound understanding of sexual activity in elderly people is becoming more and more relevant; people now enjoy longer and healthier lives, attitudes toward sexuality are being transformed and the importance of a fulfilling sexual life toward the attainment of personal happiness is being recognized (Seidman, 1991; Calasanti Slevin, 2001). Quality of life A number of authors have suggested that doctors and policy-makers are becoming more and more aware of the importance of human sexuality for health and for good quality of life across the life span (Lindau et al., 2007; Satcher, 2001; WHO, 2002). In his description of the cross-cultural study of the World Health Organization, Quality of Life/Older Adults (including such topics as autonomy, activity, functionality, intimacy, relationships, socialization, death, and dying, Robinson (2007) states that sexuality, health status and personal relationships were all significantly related to quality of life. Many studies have found that sexual activity bears a significant relationship to longevity and positive health outcomes (Palmore, 1982; Davey Smith, Frankel and Yarnell, 1997; Onder et al., 2003). Sexual problems Since the beginning of the 21st century new and considerable attention has been paid to the sexuality of the elderly as a result of the creation of drugs that treat erectile dysfunction. Male erectile dysfunction, if treated effectively, can prolong the active sex life of the elderly of both genders throughout life (Lindau, 2010). As Cambois, Robine and Hayward (2001) point out, in many countries sexual problems comprise a major issue for elderly people; in the United States, approximately one in two 57 to 85 year olds who are sexually active report that they have at least one sexual predicament, and one in three mention at least two such afflictions. Accordingly, the majority of the elderly people in Lindau et al.s (2007) study did report pestering problems of a sexual nature, and approximately one in four sexually active elderly participants of both genders refrained from sexual intercourse as a result of a sexual problem subject to therapeutic intervention. During the transition to old age, changes in physiology can impair the sexual responsiveness of elderly women and men, while they may affect, either negatively or positively, their sexual function (Bachmann and Leiblum, 2004; Rosen et al., 2005). Different aspects of sexuality had been found to have a negative correlation with poor health and age (Laumann et al., 2005; Schover, 2000; Laumann, Paik and Rosen, 1999; Camacho and Reyes-Ortiz, 2005). Isselbacher et al. (1994) and Rosen et al. (2005) state that problems of a sexual nature may act as precursors or as epiphenomena to significant infections or diseases such as diabetes or cancer. Sexual problems that go unnoticed and/or untreated may lead to or co-occur with depression and social withdrawal (Nicolosi et al., 2004; Morley and Tariq, 2003, Araujo et al., 1998). Medication prescribed to the elderly may have an adverse effect on sexual life (Finger, Lund and Slagle, 1997); even medication which treats sexual problems may have adv erse health effects (Lindau et al., 2006; Gott, Hinchliff and Galena, 2004). Steinke et al. (2008) also found that elderly participants who were not active sexually showed a worsening of sexual self-concept, self-efficacy, and satisfaction. In Konstam, Moser and De Jongs (2005) research, a heightened self-efficacy was demonstrated to improve on both sexual function and emotional functioning, not excluding depression. Health and sexuality Lindau et al.s (2007) study found sexual activity to be positively related to the physical health of the elderly, particularly in elderly men. In general, healthy individuals of all ages were more likely to engage in marital or other intimate relationships and to be more sexually active. Furthermore, physical health was found to be related to different facets of sexual function, as well as sexual problems, regardless of age; similar findings have been reported by other researchers (Laumann et al., 1999; Bacon et al., 2003). It is advisable then that, when specific conditions apply, elderly people who have health problems or who are to receive treatment which may influence their sexual functioning may need to be evaluated based on their health status instead of their age (Laumann et al., 2005). In a representative national analysis, Lindau (2010) assessed the relationship between sexuality, as measured per sexual activity and quality of sex life, and global self-reported physical health in mature and elderly adults. Lindau (2010) found that especially for older women, self-rated health was closely related to having a partner. Overall, participants who were of very good or excellent physical health were about 1.7 times more likely to show an interest in sex than did participants of less than good health. As Lindau (2010) puts it, when compared to women, men tend to spend significantly more of their life being sexually active but, at the same time, miss out on significantly more years of sexual activity as a consequence of less than good health. This strong relationship between mens health and expected duration of a sexually active life may be partly attributable to chronic diseases but also to treatment received for erectile dysfunction (Westlake et al., 1999; Solomon, Man and Jackson, 2003; Burke et al., 2007). The United Nations (2007) have proposed that in the developed and developing nations, a projection of peoples sexual activity as they become older can be useful in predicting health needs and resources, sexual function-related services, the recovery from sexual dysfunction due to illness, as well as the treatment for commonly occurring health conditions in the third age. At the same time, the wish to prolong the duration of their sexual life can modify older peoples important health behaviors; mature adults may for example quit smoking or take their medication more seriously if they expect that their action will promote a lengthy and fulfilling sexual life (United Nations, 2007). ΒΠ¹ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ »ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ³Ãƒ Ã‚ ÃƒÅ½Ã‚ ±Ãƒ Ã¢â‚¬  ÃƒÅ½Ã‚ ¯ÃƒÅ½Ã‚ ± Addis IB, Van Den Eeden SK, Wassel-Fyr CL, et al. Sexual activity and function in middle-aged and older women. Obstet Gynecol 2006;107:755-64. American Association of Retired Persons. Modern maturity. Sexuality study. Washington DC: AARP; 1999. Araujo AB, Durante R, Feldman HA, Goldstein I, McKinlay JB. The relationship between depressive symptoms and male erectile dysfunction: cross-sectional results from the Massachusetts Male Aging Study. Psychosom Med 1998;60:458-65. Araujo AB, Mohr BA, McKinlay JB. Changes in sexual function in middle-aged and older men: longitudinal data from the Massachusetts Male Aging Study. J Am Geriatr Soc 2004;52:1502-9. Bachmann GA, Leiblum SR. The impact of hormones on menopausal sexuality: a literature review. Menopause 2004; 11:120-30. Bacon CG, Mittleman MA, Kawachi I, Giovannucci E, Glassser DB, Rimm EB. Sexual function in men older than 50 years of age: results from the Health Professionals Follow-up Study. Ann Intern Med 2003;139:161-8. Bancroft, J. (2002). The medicalization of female sexual dysfunction: The need for caution. Archives of Sexual Behavior, 31, 451-455. Burke JP, Jacobson DJ, McGree ME, Nehra A, Roberts RO, Girman CJ, et al. Diabetes and sexual dysfunction: results from the Olmsted County study of urinary symptoms and health status among men. J Urol 2007;177:1438-42. Calamidas EG. Promoting health sexuality among older adults: educational challenges for health professionals. J Sex Educ Ther 1997;22:45-9. Calasanti, T. M., Slevin, K. F. (2001). Gender, social inequalities, and aging. Walnut Creek, CA: Altamira Press. Camacho ME, Reyes-Ortiz CA. Sexual dysfunction in the elderly: age or disease? Int J Impot Res 2005;17:Suppl 1:S52-S56. Cambois E, Robine JM, Hayward MD. Social inequalities in disability-free life expectancy in the French male population, 1980-1991. Demography 2001;38:513-24. Davey Smith G, Frankel S, Yarnell J. Sex and death: are they related? Findings from the Caerphilly Cohort Study. BMJ 1997;315:1641-4. Finger WW, Lund M, Slagle MA. Medications that may contribute to sexual disorders: a guide to assessment and treatment in family practice. J Fam Pract 1997; 44:33-43. Gorman M. Development and the rights of older people. In: Randel J, et al., eds. The ageing and development report: poverty, independence and the worlds older people. London, Earthscan Publications Ltd.,1999:3-21. Gott M, Hinchliff S, Galena E. General practitioner attitudes to discussing sexual health issues with older people. Soc Sci Med 2004;58:2093-103. Hajjar RR, Kamel HK. Sexuality in the nursing home, part 1: attitudes and barriers to sexual expression. J Am Med Dir Assoc 2003;4:152-6. Henderson-King, D. H., Veroff, J. (1994). Sexual satisfaction and marital well-being in the first years of marriage. Journal of Social and Personal Relationships, 11, 509-534. Isselbacher KJ, Martin JB, Braunwald E, Fauci AS, Wilson JD, Kasper DL, eds. Harrisons principles of internal medicine. 13th ed. New York: McGraw-Hill, 1994:262. Janus SC, Janus CL. The Janus report on sexual behavior. 1993. Cited in M. Wallace. Sexuality and aging in longterm care. Ann Long-Term Care 2003;11:53-9. Konstam V, Moser D, De Jong M. Depression and anxiety in heart failure. J Card Fail 2005;11:455-63. Laumann EO, Gagnon JH, Michael RT, Michaels S. The social organization of sexuality: sexual practices in the United States. Chicago: University of Chicago Press, 1994:88. Laumann EO, Nicolosi A, Glasser DB, et al. Sexual problems among women and men aged 40-80 y: prevalence and correlates identified in the Global Study of Sexual Attitudes and Behaviors. Int J Impot Res 2005;17:39-57. Laumann EO, Paik A, Glasser DB, et al. A cross-national study of subjective sexual well-being among older women and men: findings from the Global Study of Sexual Attitudes and Behaviors. Arch Sex Behav 2006;35:145-61. Laumann EO, Paik A, Rosen RC. Sexual dysfunction in the United States: prevalence and predictors. JAMA 1999;281: 537-44. Carpenter LM, Nathanson ÃŽ-CA, Kim YJ. Physical Women, Emotional Men: Gender and Sexual Satisfaction in Midlife. Arch Sex Behav (2009) 38:87-107. Lindau, S.T. (2010). Sex, health, and years of sexually active life gained due to good health: evidence from two US population-based cross sectional surveys of ageing. BMJ, 340, 810 Lindau ST, Laumann EO, Levinson W, Waite LJ. Synthesis of scientific disciplines in pursuit of health: the Interactive Biopsychosocial Model. Perspect Biol Med 2003;46:Suppl 3:S74-S86. Lindau ST, Leitsch SA, Lundberg KL, Jerome J. Older womens attitudes, behavior, and communication about sex and HIV: a community-based study. J Womens Health (Larchmt) 2006;15:747-53. Lindau ST, Schumm L, Laumann E, Levinson W, OMuircheartaigh C, Waite L. A study of sexuality and health among older adults in the United States. N Engl J Med 2007;357:762-74. Morley JE, Tariq SH. Sexual dysfunction in older persons. In: Hazzard WR, Blass JP, Halter JB, Ouslander JG, Tinetti ME, eds. Principles of geriatric medicine and gerontology. 5th ed. New York: McGraw- Hill, 2003:1311-23. Nicolosi A, Laumann EO, Glasser DB, et al. Sexual behavior and sexual dysfunctions after age 40: the Global Study of Sexual Attitudes and Behaviors. Urology 2004;64:991-7. Nicolosi A, Moreira ED Jr, Villa M, Glasser DB. A population study of the association between sexual function, sexual satisfaction and depressive symptoms in men. J Affect Disord 2004;82:235-43. Onder G, Penninx B, Guralnik JM, Jones H, Fried LP, Pahor M, et al. Sexual satisfaction and risk of disability in older women. J Clin Psychiatry 2003;64:1177-82. Palmore EB. Predictors of the longevity difference: a 25-year follow-up. Gerontologist 1982;22:513-8. Rheaume, C., and Mitty, E. (2008). Sexuality and intimacy in older adults. Geriatric Nursing, 29, 342-349. Robinson JG, Mohlzan AE. Sexuality and quality of life. J Gerontol Nurs 2007;33:19-27. Rosen RC, Wing R, Schneider S, Gendrano N. Epidemiology of erectile dysfunction: the role of medical comorbidities and lifestyle factors. Urol Clin North Am 2005;32:403-17. Satcher D. The surgeon generals call to action to promote sexual health and responsible sexual behaviour. US Department of Health and Human Services, 2001. Schover LR. Sexual problems in chronic illness. In: Leiblum SR, Rosen RC, eds. Principles and practice of sex therapy. New York: Guilford, 2000:398-422. Seidman, S. (1991). Romantic longings: Love in America, 1830-1980. New York: Routledge. Solomon H, Man JW, Jackson G. Erectile dysfunction and the cardiovascular patient: endothelial dysfunction is the common denominator. Heart 2003;89:251-3. Sprecher, S. (2002). Sexual satisfaction in premarital relationships: Associations with satisfaction, love, commitment, and stability. Journal of Sex Research, 39, 190-197. Steinke, E.E., Wright, D.W., Chung, M.L., and Moser, D.K. (2008). Sexual self-concept, anxiety, and self-efficacy predict sexual activity in heart failure and healthy elders. Heart Lung, 37, 323-333. United Nations. World population ageing 2007. UN, 2007. Westlake C, Dracup K, Walden JA, Fonarow G. Sexuality of patients with advanced heart failure and their spouses or partners. J Heart Lung Transplant 1999;18:1133-8. World Health Organization (2001). Definitions and indicators in family planning, maternal child health and reproductive health used in the WHO regional office for Europe. Reproductive, Maternal and Child Health European Regional Office. Revised March 1999 January 2001. Accessed on 25 April 2010 at: http://www.euro.who.int/document/e68459.pdf World Health Organization. Defining sexual health: report of a technical consultation on sexual health, 28-31 January 2002. Geneva, 2002. www.who.int/reproductivehealth/topics/gender_rights/defining_sexual_health/en/index.html. World Health Organization (2010). Definition of an older or elderly person: proposed working definition of an older person in Africa for the MDS Project. Accessed on 25 April 2010 at: http://www.who.int/healthinfo/survey/ageingdefnolder/en/index.html.